Marketing industry statistics show that asking for credit card details upfront helps to convert trial users into paid ones. Willingness to enter-in billing information is an act that demonstrates seriousness on behalf of the trailer and results in improved lead quality. The company sees them as people who consume vital resources with no real chance of converting them into actual customers.Īsking for billing information is a tactic they use to scare away this type of audience from their services. These people have no intention to purchase anything, no matter how the trial period went.
Free trial antivirus no credit card free#
They Want to Discourage Free LoadersĬompanies wish to keep “professional” freebie hunters away from their services.
Here are some of the real reasons many companies use this approach. Others may differ.Īs you can see, merchants use a variety of arguments to justify this move. “To ensure that account holders are real people.”.“To protect the company from theft and fraud.”.“To make sure that you are at least 18 years of age”.“To avoid any interruption of service once the trial period has expired.”.“To help limit free trials to one per person.”.The following list details some reasons companies typically give for requiring credit or debit card info before starting a free trial: Let’s try to explore some of the most common explanations (or excuses) online vendors give for using this strategy alongside some of the real purposes of this model. If the trial period is totally free of any charge, as the company claims, why would you need to provide your credit card details? Is it some kind of a clever way to trap suckers? A scam? Boom! You’re being asked for your payment information.
Free trial antivirus no credit card registration#
You try to sign up, choose a username, password, and even enter-in your email address during a typical registration process.īut then…. Picture the following scenario: you find an interesting website or service that offers a free trial.
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